You all want to be able to create content as fast as possible. You want to be able to churn out blog posts, articles, and other types of content that your audience wants. The problem is that many people spend too much time writing the same things repeatedly. This can make it difficult for your SEO strategy, so the easiest way around this is by repurposing existing content. Here are some tips on how you can make this happen:
The importance of content in SEO
Content is king. It’s the most important part of SEO, and it is what makes or breaks your website.
The importance of content in SEO cannot be overstated. In fact, it’s so crucial that Google ranks content above almost everything else (like links) when determining where to rank your site on the SERP. You can take the help of tools like Surfer SEO for this. Before that, you must read this Surfer SEO Review too.
Repurposing content is a great way to get more mileage out of your work. You can reuse content that you’ve already created by:
- Using tools like Google Drive will let you edit a file in any location and make changes across all copies at once.
- Creating similar posts using different formats (for example, reposting a blog post as an infographic or video).
- Using the same data set in multiple places (such as using the same information in multiple slides of an infographic).
Content curation is the best way to find relevant, high-quality content that you can share with your audience. And it’s a great way to build relationships with other bloggers by featuring their posts on your own site.
The key to content curation is finding the right sources—and then promoting those sources in ways that will benefit both of you. For example:
- Find an industry influencer whose work resonates with your audience and reach out about guest posting on their blog.
- Search for related topics and link back to the original article from a different angle.
- Share images from other people’s articles in social media posts featuring quotes or statistics mentioned in those articles as long as they are attributed correctly.
Question and Answer post
If you want to create content fast, you can do so by answering a question that someone else is asking.
There are two ways to go about this:
- Find questions in forums and social media where people are looking for answers. These could be questions like “How do you make paper from scratch?” or “What’s the best way to grow your Instagram following?” If you know the answer, write an article that answers the question and include your link (and maybe a little extra) at the end of it. That way, if someone finds your post helpful, they will also find out more about what you’re doing online!
- Find questions in forums and social media where people are looking for answers but have yet to get them because they’re too specific or detailed. In this case, ask those who asked those questions if they’d like an answer before writing anything extensive yourself. This way, everyone benefits: You get credit for providing valuable information, while others get their own unique posts written just for them!
Reverse engineer competitor posts
This is an excellent strategy because you get to see what’s popular, what works, and what doesn’t. You can use this information to create your own content that appeals to your audience.
As an example, let’s look at Reddit. One of the most common ways to find out what type of content is popular on Reddit is by using the Google Trends tool that allows you to compare two specific topics (keywords).
When looking for inspiration for your own posts, type in something related but slightly different from whatever topic has been trending recently (for example: “cats” instead of “dog”). The results will show similar searches over time and give insight into which terms are more searched than others concerning the keyword or phrase being searched for.
Repurposing, curating, and optimizing existing content is a good way to save time
Repurposing, curating, and optimizing existing content is a good way to save time. If you have already created an article, video, or podcast on a topic, you can repurpose the content by publishing it in different formats: audio, video, or text. You can also curate other people’s work on the same topic and add your own comments or thoughts to create something new that offers additional value.
Finally, optimize all your existing content so that it is easier for Google and other search engines to understand what it is about. It means using keywords at appropriate places within the body of your text (in headers/headings), including metadata such as title tags and meta descriptions (if applicable) in each publication format, and structuring URLs accordingly.
If you want to save time and create content quickly, it’s important to understand the different types of content out there. So you don’t have to start from scratch every single time!