Is there an upcoming conference or trade fair, and you don’t have an idea of the perfect promotional gift for your attendees? Why not make custom rubber keyrings? They are not only cheap to manufacture but are an innovative way to express creativity.
When it comes to making custom keyrings, there are many options. Wood, metal, and plastic are good choices. However, they have limited customization options and the manufacturing costs can be expensive.
Your custom rubber keyrings can feature designs of famous superheroes or the names of the attendees. Rubber keyrings are cost-effective and durable. You also have various customization options to choose from as we will highlight in this guide.
Identify Your Target Audience
It is important to research your target audience, especially if you are using custom rubber keyrings to promote your brand or product. The research will help you learn more about your target audience demographic and relevant designs you can adopt.
For example, if your target audience is teenagers, then you can make keyrings with cartoon or superhero designs. While you’re at it, you can also get inspiration from your employees on what design they would love on the keyrings.
Design Conception
Developing designs and choosing the right colors is vital. The theme and colors must be relevant, especially if you are sponsoring an event. The keyrings should also have your brand logo, colors, and slogan.
You can hire a designer to help you choose the right colors and fonts. The main goal is to develop a clean design to boost brand visibility. Cramming too much information in a small space will undo all the good work your custom keyrings are supposed to do.
You can also borrow ideas from existing custom rubber keyrings on the market. However, ensure that you add in subtle changes in the design before sending it to a manufacturer.
Choose Your Custom Rubber Keyring Size
The right size shouldn’t be too big or too small, but practical for people to carry them around. Small rubber keyrings can neatly fit in your pocket or wallet. However, you will have limited space for design.
Big custom rubber keyrings offer you enough space for placing your logo and business slogan. The downside with big keyrings is that they can be bulky and most people may prefer leaving the keyrings in their cars or work desks.
Overall, choose a shape that aligns with your design concept and ensures that the keyring is comfortable to use.
Branding Options
For branding options, you have two options: single-side or double-side. You can also choose between 2D embossed or color print depending on your design tastes. 2D embossed branding is the best option, especially if you are after durability.
Color printing is cheaper, but the design will fade over time. However, if you have a complex design, then color printing is the best option. It is also cheaper than 2D printing.
Look For a Manufacturer
The quality and durability of your custom rubber keyrings depends on the manufacturer. Finding a good manufacturer can be a challenge, especially if it is your first time manufacturing custom promotional products. However, if you aren’t pressed for time, do due diligence during this step.
You can also ask for recommendations from friends or family who have used badges and keyring manufacturers. Don’t forget to read reviews from other clients to learn more about the manufacturer. Visit their website and look at the customer testimonial section to see some of the brands they have worked with.
Rocket Badge is one of the best badge and keyring manufacturers. They have a team of in-house designers who offer free design services. Be sure to check out their website and some of the custom promotional products in the catalog.
Don’t forget to ask for a quote from the manufacturer. When requesting a quote, remember to mention the number of rubber keyrings as well as the design, shape, and sizes. Some manufacturers offer free design services, which is a plus if you don’t have a professional designer on your team.
Test Before Mass Production
Before giving the go-ahead for mass production, order a few prototypes for evaluation. Inspect the quality of the rubber keyrings and ask for reviews from your marketing team or clients. This step is crucial and will help you note any deficiencies in the design.
Take any criticism from your team and add the necessary changes to the design. Pass the changes to the design team to get their input before implementing the new changes to the design.
Wrapping Up
Custom promotional products are an excellent and creative way of marketing your products. Custom rubber keyrings are cheaper than metal and wood keyrings. They are also safe for kids. The tips shared in this guide will help you design stunning keyrings that will leave your clients with lasting memories.
The idea here is to create something that will outlive the event. By defining your theme and paying attention to design elements, you can create memorable keyrings that leave a positive and lasting impression on your audience.