Graphic design is the art of creating visual compositions that solve problems and communicate ideas using typography, imagery, and color. Graphic design is not a single way to achieve this. There are many graphic designs, each with a different area of expertise.
There are 8 basic types of graphic design
1. Graphic design for visual identity
A brand is an association between a business or organization with its customers. A brand identity describes how an organization communicates its personality and tone, essence, memories, emotions, and experiences. Visual identity graphic design refers to the visual elements of brand identification used as the brand’s face to communicate these intangible qualities using images, shapes, and color.
Visual identity graphic designers who specialize in designing logos and images for brands work with stakeholders to create assets such as typography, color palettes, and image libraries that reflect a brand’s personality.
2. Graphic design for marketing and advertising
Successful marketing campaigns must reach their target audience and influence their decision-making. Effective marketing engages people by focusing on their needs, awareness, and satisfaction with a brand, product, or service. Graphic design is a great tool to help organizations communicate and promote their products more effectively.
Marketing designers collaborate with managers, owners, and marketing professionals to develop assets for their marketing strategies. This type of design was traditionally printed-oriented, but it has evolved to include more digital assets, particularly for content marketing and Digital Advertising.
3. Graphic design for the user interface
An interface (UI) describes how a user interacts using a device or an application. UI design refers to creating interfaces that are easy to use and offer a user-friendly experience.
A UI is all the elements a user interacts on, including the screen, keyboard, mouse, and mouse. However, in graphic design, UI design focuses more on the user’s visual experience and the design of graphic elements on the screen, such as buttons, menus, and micro-interactions. A UI designer must balance aesthetic appeal and technical functionality.
5. Publication graphic design
Publications are long-form pieces that communicate with an audience via public distribution. Publications have been traditionally printed media. Publication design is a traditional type of design. Think books, newspapers, magazines, and catalogs. Digital publishing has seen a dramatic increase in recent years.
Specialized in publishing, graphic designers work with editors and publishers to create layouts that include carefully chosen typography and accompanying artwork. This includes photographs and graphics.
6. Packaging graphic design
Packaging is essential for protecting and preparing products for storage, distribution, and sale. Packaging design is a powerful marketing tool that can communicate directly with consumers. Every can, canister, canister, and bottle can tell a story about a brand.
Packaging designers design concepts, create mockups, and then create print-ready files. This requires a deep understanding of manufacturing and industrial design and expert knowledge of printing processes.
7. Motion graphic design
Motion graphics can be described as graphics that are moving. These effects can be animated, audio, typography, and imagery. They are also used in television, film, and online media. As technology has improved, video content has become the king of the medium.
The “Motion graphics specialist” is a relatively new field for designers. Initially reserved for film and TV, technological advancements have made the art form more affordable and accessible.
8. Graphic design for environmental purposes
The purpose of environmental graphic design is to visually connect people to places. It makes spaces more memorable, exciting, informative, or easy to navigate.
EGD is an umbrella term for environmental graphic design. It encompasses graphic design, architecture, and lighting.
Illustration and art for graphic design
Although graphic art and illustration can be mistakenly equated with graphic design, they are very different. Graphic artists and illustrators create original artwork while designers create layouts that communicate and solve problems. Their art has many forms, from decoration and fine art to storytelling illustrations.
Graphic art and illustration may not technically be considered graphic design types. Still, so much of it is commercially available within the context of graphic design that one cannot talk about the other.